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SEO Search Engine Optimization in 5 Steps

Search Engine Optimization

5 Steps You Can Take to Improve Your Website's Rating

So what is this SEO all about?
First of all, the term SEO can be confusing, because it is used to mean many things. Sometimes the term is used to mean all things relating to the ranking of a website by a Search Engine. Often the term is used to simply refer to how well a webpage is coded to be read by a Search Engine robot. In evaluating the SEO for your website, both of these definitions are important. You want your website to be ranked well by the Search Engines and to do that, your webpage must be coded well.

The following article covers everything you will need to know about SEO and improving your website’s rating in 5 steps. Each of these steps includes an "Action Step" box outlining the actions you should take to implement the SEO issue discussed.

Step 1: Site Hosting and Domain Registry

Site Hosting and Domain Registry

Reputable Hosting Provider

Choose to host your website with a company that has a good reputation. If the hosting company has been associated with spam or blacklisted sites, then this will negatively impact how Search Engines rate your website.

Reliable Hosting Server

A reliable host will have protocols in place that minimize server downtime. Search Engines catalog websites by sending robots to crawl through the web-world indexing web pages. If the server that hosts your website goes down, then there is a chance that a Search Engine will not index your website.

Domain Name

Using a keyword within your domain name could result in some Search Engines ranking your site higher for searches on that word. However, it is more important to have a simple domain name that is related to your business and easy to remember. So using long names just to include some keywords is not a good idea.

Domain Registry – Site Maturity

As a domain name ages, the rating of that domain will be higher. This is because Search Engines want to minimize websites that pop up overnight and are gone within a few months. Another method that Search Engines use to determine the maturity of a site is to review the length of the domain registry contract. Websites registered for short times are suspected of being spam-type sites.


Action Step 1 If you have a preexisting site with a good domain name and reliable hosting, then just consider extending your domain registry agreement. If you are setting up a new website then first choose a good domain name and register that name for at least two years. (You can generally register your domain name when you sign up for a hosting plan.) After you have chosen your domain name, be sure you find a reputable and reliable hosting provider. (For a good article on how to find the right host see: “How to Pick the Right Web Host”.)

Next Step⇒ Step 2: Website/Page Popularity